Pomegranate the publishing company evolved from a poster distribution company named ThoFra Distributors. As we started publishing more and more original material, we decided that we needed a new name.
Sometime in the early 1970s, the company’s founder and president, Thomas Burke, asked the small staff of the time for suggestions. People jotted down ideas and threw them into a hat. Well, perhaps it wasn’t a hat. Maybe it was a cardboard box. Or a used lunch bag. In any case, one of those suggestions was “Pomegranate,” and Tom liked it. Just because it sounded right. Not because pomegranates were his favorite fruit. Not because they’re good for you. Not even because of their associations with Persephone. And not because the company was trying to be the next Apple. (In fact, at the time, Apple computers didn’t exist, but the Beatles record label did.)
Over the next couple of decades, we tried on a few different logos. One was an image of Zeus holding a pomegranate, high over his head. Renderings of pomegranates, however, just didn’t seem to fit for some reason. For a while we had no logo at all. Then we used a big blocky “P” for a few years. Finally, we got the idea to have our name designed by the calligrapher John Burns, and, at last, we had the logo that stuck:
Meet Our Publisher, Katie Burke
|It all started with Little Women|
My path to being publisher at Pomegranate has encompassed a few twists and turns—like most paths, I suspect—but it started with Louisa May Alcott’s Little Women. I read it in bed, home sick with the flu from school in fifth grade, and decided I would be a writer. This was the second career choice of my life, the first being “bed maker,” declared on that day when I first made my bed by myself. (I abandoned that aspiration early on.)
|Duchamp's Nude Descending a Staircase|
|The amazing Selectric II typewriter by IBM|
|My go-to book: |
The Chicago Manual of Style
Pomegranate Communications, Inc.